Iams: Senior Dog Guide 12 Iams: Senior Dog Guide 9 Iams: Senior Dog Guide 10 Iams: Senior Dog Guide 11

Iams: Senior Dog Guide

To help transition a pet into its golden years, these care kits were created for veterinarians to hand out to owners of a senior pet. Working with Northlich, I was tasked with writing the copy for the activity and nutrition guide.

 

    • Copy work was completed under the direction of Northlich
    • Click on the image to enlarge, and the arrow to view guide
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Similac DIY Nursery Guide

Working with Bridge Worldwide for their client Similac, I wrote this nursery design guide. The guides were included in Similac diaper bags handed out at OB/GYN offices.

 

    • Concept and copy was completed under the direction of Bridge Worldwide
    • Click on the image to enlarge, and the arrow to view inside guide
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Fifty Lives Outdoor

Working with Wilson Advertising, headlines for these outdoor boards were created to extend the Fifty Lives campaign for Community Tissue Services.

 

    • Copy work was completed under the direction of Wilson Advertising
    • Click on the arrows to see additional work
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Eckerd Drug Store – Smarty Pants

Smarty Pants was a character created for Eckerd Drug Store. The corporation wanted to refresh their internal safety program, which included posters and materials for managers to lead monthly safety talks.

 

    • Concept and copy work completed while employed at ja&g advertising
    • Click on the image to enlarge
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UDF

Working with Snap Advertising, I got the opportunity to come up with headlines for United Dairy Farmer’s in-store promotional signage.

 

    • Copy was completed under the direction of Snap Advertising
    • Click the arrows to see additional work
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Write Your Own Holiday Greeting

In 2010, I sent friends and clients “Write Your Own Holiday Greeting” cards. My idea was based on the word game MadLibs.

 

    • Click on the arrow to see inside of card
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Mad SnowMen

For the 2009 holiday, I sent friends and clients their own personal Madison Avenue Snowman. Based off the popular show “MADMEN,” recipients were asked to share photos of their Snowman helping out around their agency.

 

    • Photos of the Mad SnowMen’s whereabouts where posted on MadSnowMen.com
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Misfit Gift Contest

Working with Empower MediaMarketing, I wrote the copy for this fun online contest sponsored by ISOTONER smarTouch Gloves.

 

    • Copy work was completed under the direction of Empower MediaMarketing
    • Campaign included mini-site, banner ads and posters
Visit Website
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OSUMC

Working with Northlich, I was tasked with writing content for the Ohio State University Medical Center’s microsite. The microsite was part of a campaign created by Northlich, which featured incredible patient stories and OSUMC’s expertise in heart care, neurosurgery, and transplantation.

 

    • Copy and microsite content architecture was completed under the direction of Northlich
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“Meet Your Pepto Match” Game

How do you increase awareness of the many forms of Pepto Bismol? You create a fun, dating style game where the consumer can meet his or her Pepto Match.

 

    • Concept and copy was completed while employed at Bridge Worldwide
Play the Game!
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PUR

The goal of the website was to feature the many PUR products and to drive consumers to drink filtered water. The solution was e-zine concept which featured the PUR products along side articles highlighting the health benefits of drinking filtered water.

 

    • Concept and copy work was done while employed at Bridge Worldwide
    • Click on the image to enlarge
Launch Project
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Fibersure

The goal was to create awareness of Fibersure and communicate the ease of incorporating fiber into your life. The solution was a video-based “infomercial” website in which the hosts demonstrated the many ways you could cook, bake and stir Fibersure into the foods you eat every day.

 

    • Concept and copy work was completed while employed at Bridge Worldwide
    • Click on the image to enlarge
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Hunt’s Ketchup

The objective for the Hunt’s website was to highlight the brand’s thicker-than-ever ketchup. The solution was an interactive ketchup bottle that let consumers dab, blob, and smother their favorite foods.

 

    • Concept and copy work was completed while employed at Bridge Worldwide
    • Click on the image to enlarge
©2011 Peano Creative