Iams: Senior Dog Guide

To help transition a pet into its golden years, these care kits were created for veterinarians to hand out to owners of a senior pet. Working with Northlich, I was tasked with writing the copy for the activity and nutrition guide.

• Copy work was completed under the direction of Northlich
• Click on the image to enlarge, and the arrow to view guide

Similac DIY Nursery Guide

Working with Bridge Worldwide for their client Similac, I wrote this nursery design guide. The guides were included in Similac diaper bags handed out at OB/GYN offices.

• Concept and copy was completed under the direction of Bridge Worldwide
• Click on the image to enlarge, and the arrow to view inside guide

Fifty Lives Outdoor

Working with Wilson Advertising, headlines for these outdoor boards were created to extend the Fifty Lives campaign for Community Tissue Services.

• Copy work was completed under the direction of Wilson Advertising
• Click on the arrows to see additional work

Eckerd Drug Store – Smarty Pants

Smarty Pants was a character created for Eckerd Drug Store. The corporation wanted to refresh their internal safety program, which included posters and materials for managers to lead monthly safety talks.

• Concept and copy work completed while employed at ja&g advertising
• Click on the image to enlarge

UDF

Working with Snap Advertising, I got the opportunity to come up with headlines for United Dairy Farmer’s in-store promotional signage.

• Copy was completed under the direction of Snap Advertising
• Click the arrows to see additional work

Write Your Own Holiday Greeting

In 2010, I sent friends and clients “Write Your Own Holiday Greeting” cards. My idea was based on the word game MadLibs.

• Click on the arrow to see inside of card

Mad SnowMen

For the 2009 holiday, I sent friends and clients their own personal Madison Avenue Snowman. Based off the popular show “MADMEN,” recipients were asked to share photos of their Snowman helping out around their agency.

• Photos of the Mad SnowMen’s whereabouts where posted on MadSnowMen.com

Misfit Gift Contest

Working with Empower MediaMarketing, I wrote the copy for this fun online contest sponsored by ISOTONER smarTouch Gloves.

• Copy work was completed under the direction of Empower MediaMarketing
• Campaign included mini-site, banner ads and posters

OSUMC

Working with Northlich, I was tasked with writing content for the Ohio State University Medical Center’s microsite. The microsite was part of a campaign created by Northlich, which featured incredible patient stories and OSUMC’s expertise in heart care, neurosurgery, and transplantation.

• Copy and microsite content architecture was completed under the direction of Northlich

“Meet Your Pepto Match” Game

How do you increase awareness of the many forms of Pepto Bismol? You create a fun, dating style game where the consumer can meet his or her Pepto Match.

• Concept and copy was completed while employed at Bridge Worldwide

PUR

The goal of the website was to feature the many PUR products and to drive consumers to drink filtered water. The solution was e-zine concept which featured the PUR products along side articles highlighting the health benefits of drinking filtered water.

• Concept and copy work was done while employed at Bridge Worldwide
• Click on the image to enlarge

Fibersure

The goal was to create awareness of Fibersure and communicate the ease of incorporating fiber into your life. The solution was a video-based “infomercial” website in which the hosts demonstrated the many ways you could cook, bake and stir Fibersure into the foods you eat every day.

• Concept and copy work was completed while employed at Bridge Worldwide
• Click on the image to enlarge

Hunt’s Ketchup

The objective for the Hunt’s website was to highlight the brand’s thicker-than-ever ketchup. The solution was an interactive ketchup bottle that let consumers dab, blob, and smother their favorite foods.

• Concept and copy work was completed while employed at Bridge Worldwide
• Click on the image to enlarge

LADD, Inc.

LADD’s mission is to facilitate the education of adults with disabilities to realize their aspirations. This informational brochure and self-mailer was created in collaboration with Susan Young Design, detailing the services LADD Cincinnati (Living Arrangement for Developmentally Disabled) has to offer.

Marzetti Table Talk

Working with Powerhouse Factories, I created content for the Marzetti brand’s monthly online newsletter. “Table Talk” featured up to three articles each month on everything from food and entertaining to menu-planning and more.
 

• Work was completed under the direction of Powerhouse Factories