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The Folgers Story
The story of Folgers is one that has stood the test of time. That's because tales of integrity, hard work, passion and perseverance still resonate today.
As part of the Folgers website redesign in 2016, there was a huge opportunity to pay homage to the brand's rich heritage. The job entailed researching through more than 150 years of documentation, photos and archived items in order to find defining moments that could be weaved together in to one compelling brand story.
The result was a scrolling History timeline and integrated Archive section, which allows consumers to explore a wealth of Folgers artifacts such as vintage coffee canisters, photos, early advertising and more.
Agency: POSSIBLE
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