The Cincinnati Reds was an account I worked on early in my career. It was an exciting time, as 2002 marked the final year the team played at Cinergy Field. The following season the Reds would be moving into the brand new Great American Ball Park. This ballpark promised to be a baseball stadium experience like never before, offering fun for the whole family.
To tout GABP's family-friendly experience, we came up with series of TV ads featuring a family of super fans getting ready for the new season. I also worked on a number of print ads, billboards and radio spots for the Reds that year.