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West Virginia Tourism
Working with Sparkloft Media, I had the chance to collaborate on a pitch for West Virginia Tourism. The ask was to deliver a new campaign to increase visitation to the Mountain State post-COVID. While West Virginia offered a serene place to escape during quarantine, it was time to bring people back together again.
The new campaign also needed to build on West Virginia's current Almost Heaven branding and incorporate John Denver's "Country Roads" song in a refreshed way.
Inspired by the song lyric, "All my memories gather 'round her" we developed the 'Gather Round campaign. The work featured a manifesto that I wrote plus sample creative inviting everyone from families to adventure-seekers to experience West Virginia as a place to connect and create memories of togetherness again.
Agency: Sparkloft Media