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West Virginia Tourism
Working with Sparkloft Media, I had the chance to collaborate on a pitch for West Virginia Tourism. The ask was to deliver a new campaign to increase visitation to the Mountain State post-COVID. While West Virginia offered a serene place to escape during quarantine, it was time to bring people back together again.
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The new campaign also needed to build on West Virginia's current Almost Heaven branding and incorporate John Denver's "Country Roads" song in a refreshed way.
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Inspired by the song lyric, "All my memories gather 'round her" we developed the 'Gather Round campaign. The work featured a manifesto that I wrote plus sample creative inviting everyone from families to adventure-seekers to experience West Virginia as a place to connect and create memories of togetherness again.
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Agency: Sparkloft Media