The Folgers website redesign was part of the brand's new equity rollout of 2016. The goal was to tell the brand story and feature products in a way that would connect Folgers' rich heritage with the values of today's consumers.
The project consisted of a new home page, updated product pages, coffee how-tos, and a completely new Folgers Story section. Within the Folgers Story, consumers can learn about the brand's 150-year history, as well as explore artifacts from the brand's past in the Archive section. The Folgers Story also includes the brand's sustainability efforts around globe and the company's commitment to responsible sourcing.