Eckerd Smarty Pants
Gather 'round, it's time to talk about safety in the workplace. Boring, right? WRONG. Not when those safety pointers are coming from a fun little character named, "Smarty Pants."
To help Eckerd refresh their corporate-wide safety initiative, we were given the task to make monthly safety topics more interesting and fun for both managers and employees. Hence, the character Smarty Pants was created, who delivered monthly "safety tips to keep in your back pocket." Each monthly topic required a poster to hang in employee break rooms, along with scripts to help managers deliver safety talks.
Agency: ja&g advertising