Folgers Iced Café
Folgers finally found its cool in 2014 with the introduction of Folgers Iced Café, the brand's first iced coffee product offering.
With Folgers Iced Café, it's easy to treat yourself to a refreshing, iced coffee drink—at home, at work or on-the-go. It doesn't require any brewing or a complicated recipe. Just mix a few drops of the product with milk, ice and stir for a cool coffeehouse-inspired drink.
To demonstrate the idea of "iced coffee made easy," a majority of the new product launch was invested in digital, and consisted of rich imedia ads, website updates, and social posts.