Ty's Nursery Guide Cover
Ty's Nursery Guide
Ty's Nursery Guide
Ty's Nursery Guide
Ty's Nursery Guide
Ty's Nursery Guide

Ty's Nursery Guide

Move that baby formula! To introduce the new SimplePac design, Similac recruited Ty Pennington, host of the popular television show Extreme Makeover: Home Edition.

 

Part of the campaign included Ty's Nursery Guide, which helped soon-to-be parents dream, plan and design the baby's nursery. The guide was included with free samples of Similac, which were given out to expectant parents at OB/GYN offices.

 

Working with Bridge Worldwide, I concepted and wrote the content that went into the design guide.

 

Agency: Bridge Worldwide

© 2018 - Cara Reeves Creative