Ty's Nursery Guide
Move that baby formula! To introduce the new SimplePac design, Similac recruited Ty Pennington, host of the popular television show Extreme Makeover: Home Edition.
Part of the campaign included Ty's Nursery Guide, which helped soon-to-be parents dream, plan and design the baby's nursery. The guide was included with free samples of Similac, which were given out to expectant parents at OB/GYN offices.
Working with Bridge Worldwide, I concepted and wrote the content that went into the design guide.
Agency: Bridge Worldwide